WHY DO WE DO THIS? - Tee
S
£24.99
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Bad weather. Long journey. Terrible result. See you next Saturday.
The ADC Why Do We Do This? Tee celebrates the beautifully irrational side of being a football supporter — travelling miles, standing in the rain, watching 90 minutes you might rather forget, and somehow being ready to do exactly the same thing again next weekend.
Built around the oversized handwritten-style statement “WHY DO WE DO THIS?”, the design captures the frustration, humour and loyalty that comes with following football week after week. The understated “SEE YOU NEXT SATURDAY.” underneath provides the only answer needed.
Inspired by British terrace culture, old supporter-made graphics and vintage football ephemera, the deliberately stripped-back design uses bold typography, strong contrast and generous negative space to create something that feels like football streetwear rather than conventional fan merchandise.
Made for home games, away days, questionable journeys and everyday wear — especially for anyone who's asked themselves the same question after the final whistle.
• 100% cotton
• Sport Grey is 90% cotton, 10% polyester
• Ash Grey is 99% cotton, 1% polyester
• Heather colors are 50% cotton, 50% polyester
• Fabric weight: 5.0–5.3 oz/yd² (170-180 g/m²)
• Open-end yarn
• Tubular fabric
• Taped neck and shoulders
• Double seam at sleeves and bottom hem
• Blank product sourced from Honduras, Nicaragua, Haiti, Dominican Republic, Bangladesh, Mexico
Disclaimers:
• Due to the fabric properties, the White color variant may appear off-white rather than bright white.
• Dark color speckles throughout the fabric are expected for the color Natural.
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
WHY DO WE DO THIS? - Tee
£24.99
The ADC Why Do We Do This? Tee celebrates the beautifully irrational side of being a football supporter — travelling miles, standing in the rain, watching 90 minutes you might rather forget, and somehow being ready to do exactly the same thing again next weekend.
Built around the oversized handwritten-style statement “WHY DO WE DO THIS?”, the design captures the frustration, humour and loyalty that comes with following football week after week. The understated “SEE YOU NEXT SATURDAY.” underneath provides the only answer needed.
Inspired by British terrace culture, old supporter-made graphics and vintage football ephemera, the deliberately stripped-back design uses bold typography, strong contrast and generous negative space to create something that feels like football streetwear rather than conventional fan merchandise.
Made for home games, away days, questionable journeys and everyday wear — especially for anyone who's asked themselves the same question after the final whistle.
• 100% cotton
• Sport Grey is 90% cotton, 10% polyester
• Ash Grey is 99% cotton, 1% polyester
• Heather colors are 50% cotton, 50% polyester
• Fabric weight: 5.0–5.3 oz/yd² (170-180 g/m²)
• Open-end yarn
• Tubular fabric
• Taped neck and shoulders
• Double seam at sleeves and bottom hem
• Blank product sourced from Honduras, Nicaragua, Haiti, Dominican Republic, Bangladesh, Mexico
Disclaimers:
• Due to the fabric properties, the White color variant may appear off-white rather than bright white.
• Dark color speckles throughout the fabric are expected for the color Natural.
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Size guide
| LENGTH (inches) | WIDTH (inches) | SLEEVE LENGTH (inches) | |
| S | 28 | 18 | 15 ⅝ |
| M | 29 | 20 | 17 |
| L | 30 | 22 | 18 ½ |
| XL | 31 | 24 | 20 |
| 2XL | 32 | 26 | 21 ½ |
| 3XL | 33 | 28 | 22 ¾ |
| 4XL | 34 | 30 | 24 ¼ |
| 5XL | 35 | 32 | 25 ¼ |